Cold Weather Social Media Campaign - Tallgrass
Developed and executed a winter social media campaign promoting Tallgrass' Affordable Energy for All initiative by pairing branded cold-weather care packages with a user-generated content strategy to raise awareness around energy affordability and food insecurity in Colorado.
Led the development and execution of a winter social media campaign centered on the message “No one should go cold and no one should go hungry,” reinforcing Tallgrass' commitment to Affordable Energy for All. The campaign paired a branded cold-weather care package—featuring mugs, a beanie, stickers, and a custom postcard—with a user-generated content strategy encouraging recipients to share their swag on social media using a branded hashtag. Messaging highlighted rising energy costs and food insecurity in Colorado while driving engagement, awareness, and positive brand sentiment through community-focused storytelling and social participation.
*Infographic below designed by me
